"THE COMMERCIALIZATION"

My Viable Angel,

As we all know everything is business today. Food culture clothing all the needs & necessities keep on increasing day to day just because of this Commercialization. I am not telling anything new here & it’s not the topic to give suggestion. It’s just a discussion I want to make how we have commercialized by the influence of business entities.

It was some day people is to join together in the name of Marriage, participating actively in the celebration, work so on. It’s not only the intention of marriage to praise the new couple but it is to be a nice meeting for friends & relatives who join their hands to make ceremony successful. It was a great fun to see each one of them sharing the happiest moments & it is to be like get together for everyone. What’s marriage today? It has become nothing but a weekend plan for everyone. The Marriage got commercialized by giving the contract to some unknown wedding planners & they will decide how you should be in Marriage. People are really bored of reservoir meets what we call class today. We are missing the great fun, enjoyment, relationship, friendliness which we were getting before.

Let’s come to Politics what we had before. Our country has seen politicians collected money from people for the deposit & they is to win the elections too. That’s the real democracy which we had before. They worked for the people, country & they succeeded in building this great nation for us. What’s happening today?  It’s the best business to make illegal assets and money. To be frank our today’s Politicians are the greatest liabilities of this country.  They are wasting our money their selfishness and desires. There is nothing like trust and honesty as they jump from one party to another for the sake of money & power. The power is not utilized to help the development of the country but to establish themselves as heroes to loot the country with populism. Thus politics is completely commercialized with liberalization, Privatization & globalization.

Sports are also the best example for Commercialization. Sports is for unity, Teamwork, It creates reputation in the global map. It’s for hunger & humbleness to win & victory. Players are to be like soldiers who are fighting war for the country.  Check out the situation today. The Commercialization has spoiled the intention of sports. It’s completely depending on TRP of the game & People who watch. Advertising, Franchising & so has captured the top list of sports. Cricket has become India’s greatest business of the new trends. It earns money for players, team owners, cricket boards, Media, Mediators, Franchises, bookies & gamblers too. It became a weapon to for tax saving for many large companies as they show expenses & losses for ads, franchising& others. It has created Bulk black money in many treasury boxes as we know. Some great people fooled the whole nation by fixing matches. 

We had a great culture of Education like gurukuls & mutts from the origin. Education is complete business for today. It’s not a matter of knowledge at all. You pay money, join the college, get the degree that’s it for now. Selling the certificates is common as we know. We can’t question anyone for this commercialization of education which is leading the country to the hell of course.

Religion is so sensitive to the country like India. We have great personalities to mention each and every Religion & Caste in this country. They have made a best set of rules with good intension to people live happily. But do you know how our Mutts, Ashrams, Church & Madrasa’s are earnings today? It’s incredible to believe. People are selling Gods, Baghavadgeeta, religion, Culture, thoughts, philosophy for the money as their own to build their own empire. Yes, it’s our fate that religion & gods are converted as business & most of the Gurus & caste leaders are almost in Politics.

“The Commercialization” is not the new system we have adopted. It’s ancient way to generate money. It’s the intention of every Business to fool the common man to earn money. There is no other go for them because we all live in this Commercialized World. Just open your eyes & observe around you once. You will blame yourself for being deceived to this Commercialization. In the Name of Village Hotels, Indian foods, Sweet shops, Clothing, Brands, Vegetables, Perfumes, Gods, Temples, Epics, Holy Books, Religion, Knowledge, Art, Architecture, Vedas, Astrology, Culture, Cricket, 20-20’s, games, Music, Conversions, Resorts, booze and even love & peace are marketed by this Commercialism. Yes they are making money by our sentiments with huge success. We are completely addicted to show of life what we are living now. I really surprised how this Commercialism targeted upper & middle class for their success. It’s not only the situation in India; the whole world is affected by this Commercialization & Business in people Sentiments & Culture. We should know what to take from this society & we should think upon it by dumping these Commercialized things.  It’s much for Now. Let’s live our life with a proud. 

                                              

                                                             - Wit Lov Surendra