Successor of Success

Brands, Brand name, Ambassador and competitions these words look good in the world advertising. However these words are now been familiar to common man. Not because of the Interest, but because of the Cautiousness and so called Consciousness that the brands have created by themselves for the survival.  We know it’s all coined for Survival of the Fittest.

I was in conversation with one of the brand manager recently;

1)      Definition for a Brand

He replied; you can never define a brand it’s a making and wave of mixed emotions that carry a company towards its progress. I took time to understand this, I still had a few doubts when I heard that, but yes it was kind of clear to my mind, it needs a lot of research.

2)       What’s your brand?

 He replied a brand manager has no brands on his own; his job is to guide and promote a brand towards the excellence.  I was a bit confused!

3)      Why is branding necessary when it’s felt this way by the one who is responsible to Promote?    

He silently smiled and said, that’s my personal opinion. However it doesn’t mean that everyone needs to have the same feeling. Promoting a brand is a vital part of any business; it requires a lot of planning and long term strategies towards the making. We have seen the rise and fall of several brands not for the reason they were not good instead it lacked a proper management of the brand

4)      Ambassadors to the brand, Why and how?

It is an integral part of the brand to have it been promoted, ambassadors are chosen in a way that their popularity is in the making and is en cashed rightly. Any brand ambassador for  a product is not chosen on the basis of the product or a brand, its chosen on the basis of the surveys and analysis to achieve the desired outcome. For example, if a role model endorses a brand it’s a common feeling and sentiment to have the fan following.  It’s just one such example, not everything has the same context.

5)      Cause of success of a brand?

Popularity, Fan following, Market acceptance, last but not the least people.

6)      Causes for the Failure?

Successors of the Success.  i.e., competition, People, mindset, emotions, last but not the least failure of the ambassador

After listening to all this, I had only one small thought in mind are we really endorsing brands by choice or by an unknown force that surrounds us calling it as our consciousness?  Thoughts and decisions are all to ourselves!!